Unit 2 Communication Skills for Creative Media Production

On completion of this unit a learner should:

1. Be able to extract information from written sources
2. Be able to create a report in a media production context
3. Be able to pitch a media production proposal using appropriate technology

Skim-reading: Taking a quick look at a text to get an idea of what it’s going to be about.

When skimming we might:

·         Read the title

·         Look at the introduction in the first paragraph

·         Read headings and subheadings

·         Notice words and phrases that are bold print or italics

·         Read the last paragraph

Scanning: Reading over a text in order to find specific information.

When scanning we:

·         Look for something in particular

·         Do not read every word

·         Move our eyes quickly through the lines of text to identify a word or phrase

·         Locate specific information